Distribution - Good Housekeeping

While researching the magazine, Good Housekeeping, I looked over their website. It appears to be slightly different from their magazine, it focuses more on entertainment rather than more substantial topics or articles. In the magazine, I found some decorating tips, recipes, and a few crafts but these articles were not featured on their home page. Right now, most of their home page is dedicated to the Oscars as the event happened over the weekend. The articles talk about the best dresses and couples rather than the information we found in the print magazine. There are some tabs on the page which will take you to; home ideas, food, beauty, Easter ideas, and product reviews. The home idea page features decoration tips and ideas as well as some do-it-yourself crafts. It also houses product reviews on some household cleaning items. The food tabs houses many different recipes based on the season. There are also some reviews on recipes. They also have information about some food chains such as Chick-fil-a. The beauty tab features fashion tips and advice as well as some analysis of celebrity clothing selections and fashion choices. Under the Easter ideas tab, there are recipes, crafts, and decorating tips that are all related to Easter. the final tab is the product review tab. When you click on this tab, it takes you to a page called "Products We Test" and you can click on the different products and it will take you to reviews of specific products in the genre you clicked. The tabs are; appliances, beauty, clothing, cooking tools, electronics, food and drink, health and fitness, home and garden, kids' items and toys, and cars and travel. The brand also has a Twitter, Pintrest, and Facebook account where they advertise articles from their website and sometimes from print magazines. One of the most recognizable things about the Good Housekeeping brand is their "seal of approval" on products they have tested. This not only helps to bring attention to the products they are reviewing, but it also gives Good Housekeeping some publicity. If someone who doesn't know the Good Housekeeping seal of approval, they will be more likely to look up what it is and why its important. This can bring traffic to their website and in turn possibly to their print magazine.