Distribution Research - Better Homes and Gardens

Through my research of the Better Homes and Gardens magazine (bhg), I found that they had a similar website layout to that of the Good Housekeeping website. It too is slightly different from the print magazine but contains a lot of the same information. The first thing you see when you go to their home page are cute crafts that they are featuring. They do have some crafts in their magazines but I have never seen some of the ones they had on the website. As you scroll down, you go through different genres of featured articles. They also have tabs that will take you to certain topics on the website. The first tab is the recipes tab. When you click on it, it takes you to a page very similar to the page the Good Housekeeping website took you to. The page contains a bunch of different recipe ideas and how-to's. The next tab is the decorating tab. When you click this tab, it takes you to articles about decorating but some of them are more "fashion hacks" types of articles. The next tab is the home improvement tab. It takes you to articles that are centered around DIY home improvement. Another tab is the Gardening tab. This will take you to articles about gardening, specifically DIY gardens and best plants for your garden. There are also a few articles on landscaping that is more centered around flowers. The fifth tab is the holiday tab. It changes based in season and upcoming holiday. It features many different types of articles but they all focus on a specific holiday. The next tab is the sales tab. This takes you to a different page that is dedicated to listing items for sale that they used in articles and linking them for the reader to find and buy. The next tab is the video tab. This tab has a bunch of how-to videos on a myriad of different subjects. These videos are pretty different from anything in the print magazine but some of them are slightly related. The next tab is the entertaining tab. When you click on this tab it takes you to articles and videos on how-to's for entertaining guests depending on the season. The next tab is the home services tab, which takes you to a search box which will give you free quotes from local companies. The next tab is the beauty and style tab. This takes you to all things beauty, from how-to's to reviews. The next tab is the magazine tab, which takes you to highlights for that months magazine. The final tab is the pets tab, which provides articles on how to train your pet, cute names, and animal products. Through further research I found that they have a Youtube, Pintrest, and Facebook page which all focus on advertising their magazine and website with highlights and sneak previews.