Distribution Research - HGTV

Through my research of the digital distribution of the HGTV magazine, I looked over their website. The website is not only dedicated to the HGTV magazine, it also houses many episodes of shows that have aired on their television show. It is relatively easy to find the magazine from the HGTV home page, but it is not clearly advertised on the website. Once you find the page for the magazine, they have an option to subscribe with a picture of the upcoming magazine as well as some information on the contents of the magazine. As you scroll down the page, there are some very short articles on houses and decorating, but nothing as substantial as is in the magazine. They also have an "Exclusively Online" section. It has a video of something that is related to the contents in the magazine, either decorating, tips and tricks, or do-it-yourself projects. The final section on the page is "Go Shopping," which features furniture that was used in many of the homes they featured throughout the page as well as some more unique pieces that could easily be added to any home. The HGTV brand also has a Twitter, Facebook, Youtube, and Pintrest account. On these accounts they advertise both their magazines and many of their television shows. Their youtube account mostly contains clips from their popular shows, but it also has some organization, decoration, and do-it-yourself projects. HGTV also has a newsletter that you can sign up for. There are many different options when signing up for the letter, you can sign up for specific information you want to receive from them.