Distribution - Traditional

Traditionally, magazines have been distributed in many different ways. Each magazine will have a publisher that fits with the type of magazine. The publishing company will then send the magazines out to supermarkets and other local shops where they can be purchased by consumers. For our magazine, we decided that the best publishing company would be Hearst. This company specializes in our type of magazine and currently are publishing magazines such as Good Housekeeping, Cosmopolitan, and Elle, which are similar to our magazine. These magazine are slightly different from our magazine, but Hearst also publishes Seventeen and The Food Network magazine, which, combined, have all the aspects of our magazine. To distribute our magazine, we would also want to be in supermarkets and stores, but we could also have a mailing list like some of the magazines we looked at. Consumers could subscribe to our magazine and have the magazine sent directly to their mailbox each time there is a new publication. Having our magazine in stores would be good exposure and help to make it more well-known, and having the mailing list would help us to maintain customers.