Our product is not intended to challenge conventions.
Our magazine includes a variety of topics, which I found to be similar to the
magazine, Better Homes and Gardens. This allowed my partner and I to select a
diverse assortment of articles and make our magazine more relevant to a larger audience
of buyers. My table of contents aligns with other magazines that are in the
same or similar genre. When considering layout of the article, my partner and I
decided to create a cohesive theme by following the same template for all
publications. We had the basics, such as a materials list and the location of
the picture and the title. We also agreed that each article would follow the
format of having only two columns, which we felt was the most appealing format
among magazines of our genre. I chose to have my feature article focus on a
craft, while my partners focused on a recipe. At the end of each article we
inserted a small box that listed the materials required to complete the
"craft" so that readers could easily complete the projects at home.
This differs from most of the articles we researched. Many articles had the
materials scattered throughout the article, but ours tried to make it easier
for the reader to access. Our magazine doesn't have a serious or controversial
tone, it has a much lighter tone and targets every-day people who want a little
inspiration and practical advice to confidently exercise their creativity,
either alone or with friends and family. Our article appeals to anyone who has
a small amount of free time and a modest budget for example, a stay-at-home
parent, retiree, teenager or anyone who enjoys practical home related pursuits.
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