CCR Draft #2

Our product provides a resource for those looking for information, inspiration and know how relating to crafts or decorating. Detailed hands-on crafting and decorating ideas and instructions are presented in an easy and convenient format, inspiring people and giving them confidence to tackle any of the projects themselves. We  modelled our magazine on, what we believe, to be the best features of other more established magazines in the same field that also provide a website for their magazine which adds value to the customer. On the website we provide additional articles that may not be included in the magazine as well as videos giving detailed visual tutorials and troubleshooting segments on some of the projects for those who find themselves running into problems during the crafting process. Many of the companies we looked at also had social media accounts. This would be helpful in promoting and marketing our product so that it becomes recognizable to customers and creates brand recognition. It would be an exciting way to provide an ability to directly interact with the product. We also felt that it could be beneficial to include coupons and coupon codes for products we use throughout the magazine. This could be an incentive for people to purchase our product, as many other magazine companies have succeeded in doing. We decided that we would use the distribution company, Hearst magazines to distribute our product. This company is used by some of our competitors and appears to be highly competent. We found the magazines we researched were distributed in book stores and in supermarkets, so we decided that would be a good place to start. For our specific magazine, we also wanted to distribute it in specialty stores such as Michaels and other specialty craft store chains. This would ensure that our product was available to a larger audience. By ensuring that the covers of the magazines are appealing, we would create interest and encourage consumers to purchase our product. We also plan to have an option to sign up for a monthly subscription on our website. This way people could get the magazine conveniently delivered directly to their homes.