The fourth magazine we chose to research was Good Housekeeping. The cover of the magazine is similar to that of the other magazine we chose to use because it incorporates the "holiday" theme. There are three wrapped presents featured on the cover. They are wrapped in red and green wrapping paper and a positioned so that there would be open area to place text. The title of the magazine is in the same font as all other Good Housekeeping magazines and all text on the page is white with each subtext section appearing to be a different font. The articles in this magazine are focused on holiday guides as well as some DIY gift guides. There are a few articles on "getting into the holiday spirit." The ads in the magazine all focus on either winter/holiday items, gifts, food items, or home decoration items. The first 4 pages consist of two ads. Each spans the length of two pages in the magazine. Directly after the ads there is a table of contents. It is arranged so that the beginning is located on the back of a page, with the front of the next page being an ad. The back of the ad has the rest of the information. This is unlike any of the other magazines we looked at. On average, throughout the magazine there is an add on every-other page. There are ads for Olay on page 7, one for Dove on page 13, one for M&M's on page 25, and an article/ad that goes on from pages 44 to 48D. The circulation of the magazine is 4,652,001 total copies. While it doesn't appear that the magazine has won any awards, it does give out its own, very respected, awards.
Monday, December 4, 2017
Magazine Research - Good Housekeeping
The fourth magazine we chose to research was Good Housekeeping. The cover of the magazine is similar to that of the other magazine we chose to use because it incorporates the "holiday" theme. There are three wrapped presents featured on the cover. They are wrapped in red and green wrapping paper and a positioned so that there would be open area to place text. The title of the magazine is in the same font as all other Good Housekeeping magazines and all text on the page is white with each subtext section appearing to be a different font. The articles in this magazine are focused on holiday guides as well as some DIY gift guides. There are a few articles on "getting into the holiday spirit." The ads in the magazine all focus on either winter/holiday items, gifts, food items, or home decoration items. The first 4 pages consist of two ads. Each spans the length of two pages in the magazine. Directly after the ads there is a table of contents. It is arranged so that the beginning is located on the back of a page, with the front of the next page being an ad. The back of the ad has the rest of the information. This is unlike any of the other magazines we looked at. On average, throughout the magazine there is an add on every-other page. There are ads for Olay on page 7, one for Dove on page 13, one for M&M's on page 25, and an article/ad that goes on from pages 44 to 48D. The circulation of the magazine is 4,652,001 total copies. While it doesn't appear that the magazine has won any awards, it does give out its own, very respected, awards.
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