Target Audience Research- Our Magazine

For our magazine, we decided that our product would appeal most to stay-at-home parents or anyone who enjoys crafting or home decor. We estimate that the age of people who would be reading our magazine will be around middle-aged men and women. Our magazine isn't really location specific so it could be distributed nationwide, meaning in the United States. Furthermore, the topics in the magazine are written in a relatively easy to understand format so our intended consumers would only need above an intermediate level of education. Since we are targeting middle-aged men and women, we estimate that the average income level of our consumers would fit in with the national average of around $32,000. Overall, this magazine would be suitable for anyone with a creative mind.