Target Audience Research - Better Homes and Gardens

Through our research of the magazine Better Homes and Gardens, we found that their target audience was mostly middle-aged to older women. On their website, they claimed that the average age of their readers was 51 years old. It was also found that the majority of the females who purchased this magazine were more suburban women who were either retired or spent a lot of time at home, either with family or by themselves. This is similar to our target audience as we were also planning on gearing our magazine to a female population who has free time at home for crafts, cooking or decorating. This magazine has been successful in advertising their product through mobile apps, social media, and magazine sections in supermarkets, such as Walmart and Publix. To persuade a younger population to read their magazine, the company has switched to online advertising instead of print advertising, in hopes of attracting a younger audience in addition to their current audience. Additionally, throughout their magazine, they feature pictures that primarily consist of women. This makes sense as their target audience is geared more towards the female population. The article and projects/crafts that are featured in the magazines are also more feminine. Home projects are more geared towards a do-it-yourself decoration rather than a do-it-yourself dresser or backyard pond. Overall, to advertise their product, Better Homes and Gardens uses a combination of print and digital advertising to ensure the success of their product.