Super Bowl Commercials

To research different advertising methods, we took advantage of the Super Bowl commercials. The first commercial we watched was the NFL one that was based on dirty dancing. We found that this commercial was advertising the NFL, even though it isn't a "purchasable" product. They are trying to increase their views for Sunday night football. Their target audience was most likely mid to late thirty's, as the movie Dirty Dancing was released in the 80's. The inclusion of Odell Beckham Jr. adds in a younger generation as he is more popular among people who are less than thirty years old. By referencing Dirty Dancing, the ad will also draw the attention of female viewers, which could increase the number of females that watch Sunday night football because more females watch the Super Bowl. The second advertisement we looked at was one for the Winter Olympics. The winter Olympics, like the NFL can't be purchased but through advertising, they can increase the views they receive. This commercial appealed to emotions, and made the viewer feel inspired, empowered, but also sympathetic towards Jackie Vonn. While the commercial was primarily targeted at parents, specifically moms, it also had a strong message for little girls. We noticed that both the Super Bowl and Winter Olympics were to be aired on NBC, which is also affiliated with the NFL. The final ad that we watched was for Australian Tourism. This commercial started out as if it were a movie. It relied heavily on celebrity appeal as it featured Chris Hemsworth, and the original Crocodile Dundee. While it appeared to be a movie trailer, throughout the commercial, they were showcasing everything you could do while in Australia. They made it interesting to watch by incorporating lots of humor. While this was an entertaining commercial, it's target audience was most likely slightly older. The celebritites featured in the advertisement were more popular with slightly older generations (around 30 to 54 years-old), as they also have the ability to spend more money on a trip to Australia.